The Music Experience brings the world’s most iconic music brands directly to fans through immersive, festival-scale activations that turn live events into hands-on discovery spaces, and I made sure Korg USA’s brands were present.

At festivals like Welcome to Rockville, The Music Experience transforms its footprint into a full-on cultural hub, part instrument playground, part community hangout, part backstage pass. It’s the only place on festival grounds where fans can actually pick up gear, talk to product specialists, meet artists, catch surprise performances, and experience instruments the way they’re meant to be: loud, live, and electric.

Over four years partnering with TME, I’ve produced artist meet-and-greets with world-renowned musicians, exclusive mini-performances, high-energy giveaways, and event-only retail offers that drove a 10% lift in sales during the event. By packing venues like the Saratoga Speedway with star talent and interactive touchpoints, these festivals and activations create a high-impact brand ecosystem where musicians, fans, and manufacturers collide, fueling authentic connection, hands-on discovery, and unforgettable music moments.