NAMM is the biggest moment of the year for the music products industry, and as Marketing Manager for Korg USA, I lead the full multi-brand strategy, planning, and execution across seven global brands, overseeing product launches, creator programming, booth production, press coordination, and on-site operations.

From 6-8 months of planning, to 4 days of setup, 3 show days, and 1 highly efficient breakdown day, I serve as the central hub from concept to execution. I am responsible for managing 50+ stakeholders and employees, partnering with 40+ artists, creators, and media outlets, building daily schedules, directing booth layouts and experience flow, coordinating demos and walkthroughs, and generating more than 100 pieces of content for post-show social and digital use across various media channels. As one of the biggest booths on the show floor, the result is always one of the most seamless and high-impact NAMM activations. Year over year, I generate record booth engagement, stronger retailer interest, expanded creator relationships, and a unified brand presence that turned a fast-moving trade show into a cohesive, culturally resonant experience. Making Korg USA’s booth “the place to be” reflects what I do best: creating clarity from chaos, stakeholders into collaborators, and events into brand-defining moments.

Korg USA’s booth has resulted in:

• 3x Best in Show

• 5x Editor’s Choice Awards

• 2x Sound on Sound Awards

• 2x Best of NAMM Awards

• 3x TEC Award Nominations