Where strategy meets storytelling, helping brands create activations people actually care about.

Marketing strategist specializing in activations, partnerships, and campaigns that turn culture into connection.

Strategy-first. Story-led. Execution-obsessed.

I’m Brianna, a marketing strategist who bridges creativity, culture, and execution.

From local activations to national campaigns, I help brands build stories that resonate, partnerships that last, and experiences that perform. My work blends data, design, and intuition to turn ideas into moments people remember.

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What I Do

  • Experiential Execution

    Designing and executing experiences that move people, build affinity, and elevate brands.

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  • Partnership Activation

    Connecting brands and communities through influencer programs and cultural collaborations.

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  • Campaign Development

    From pitch decks to post-launch analytics, I build campaigns that create impact and emotion.

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Testimonials

  • "A bold storyteller. Consumer-obsessed. A curator of immersive experiences. Whether Brianna Totino is fostering connections between brands, shepherding global campaigns from inception to reality, or nurturing new customers from casual buyers to lifetime enthusiasts, she personifies best-in-class marketing fueled by passion and perseverance. Brianna does more than drive measurable results---she plays to win, thoughtfully tailoring activations with poise and precision, engaging and motivating every stakeholder along the journey, and delivering consistency and excellence every time. But above all, she cares deeply about what she does, and that distinctive combination of commitment, care and confidence is what makes her a superstar."

    — Hilary Brown
    Director of E-Commerce, Direct-to-Consumer and Channel Programs, C.F. Martin & Co.

  • "Brianna is an outstanding strategic and tactical marketing pro whose dedication is unparalleled. She was instrumental in executing major trade shows, retail channel events and initiatives, and creative experiential activations, and was a key designer and implementer of a creator/influencer program. On top of her exceptional skills, she consistently brings great positive energy to every project and team she collaborates with."

    — Morgan Walker
    Marketing and Communications Director

  • "Brianna is a true do-er—when she commits to something, it gets done, on time and at the standard she promised. She’s a fantastic problem solver who stays grounded in reality and always finds a clear path forward, no matter how complex the challenge. Her leadership is undeniable; she can hold her own in any room, regardless of the crowd. Put her in a room full of executives and she walks in with the presence and confidence of a CEO."

    — Jordan Cortese
    Brand Manager, Aguilar Amplification

  • "I’ve had the pleasure of working with Brianna for many years, and she is a true professional in every sense. She balances strength and adaptability beautifully, holds her team accountable while modeling accountability herself, and communicates with clarity and confidence. Whether she’s taking on new responsibilities or navigating complex challenges, Brianna leads with calm, intelligence, and purpose. She’s an incredible partner and a genuine asset to any organization. She is not just reliable—she is a leader who elevates everyone around her. Working alongside her has been both inspiring and an absolute privilege."

    — James Sajeva
    Strategic Account Manager, Casio America

  • "I have never met a more driven individual that backs up everything they say. Brianna has single-handedly raised the standard of performance for our team. The precision at which she can execute a task is unmatched. She’s able to take high level initiatives and break them down to component tasks, distribute them amongst a team and maintain awareness of all the moving parts to ensure that all objectives are achieved. If I could afford Brianna for my integrations business, she’d have a seat with the chiefs immediately. Brianna also manages people and expectations well. Every time I’ve had the opportunity to collaborate with her, I know we’re going to succeed. Finally, Brianna’s ability to internalize feedback and implement change is impressive. Brianna is an asset to our team and we would be severely handicapped without her skill set. "

    — Chris Sanders
    Founder, StudioHelp
    Accounts Manager, Korg USA

  • "Working alongside Brianna at KORG USA was truly impactful. She played a pivotal role in building and scaling the influencer marketing program into what it is today, bringing structure, strategy, and momentum to every initiative. As KORG USA’s Social Media Manager, I partnered closely with her to help move these campaigns forward, and her leadership made collaboration seamless and effective.   Brianna led integrated marketing strategy and execution across seven different brands, managing product launches, influencer partnerships, and experiential activations across multiple channels and did it with such poise and grace. She truly helped the company consistently maximizing ROI and elevate brand visibility across all of the brands she was affiliated with.   Brianna brings incredible energy to everything she touches. She’s strategic, fearless, and incredibly effective, always pushing boundaries while keeping the company’s best interests front and center. She gets things done, negotiates with confidence, and builds meaningful brand partnerships that drive real engagement. I genuinely loved working with her and would jump at the chance to do so again.”

    — Emily Shortell
    Regional Marketing Designer, William Raveis