Brew Music is KORG’s traveling experiential series that brings music, creators, and community together inside local breweries across the country. As Marketing Manager, I lead the full end-to-end strategy, talent programming, event awareness method, and event execution for this multi-city activation, turning each stop into an immersive brand experience that blends live performances, hands-on product demos, and creator-led storytelling.

From venue scouting and vendor management to artist booking, material handling, production oversight, run-of-show direction, and content capture, I own every detail. I partner with creators, musicians, dealers, and local scenes to craft events that feel authentic to each city while maintaining a consistent KORG brand experience. Each stop featured interactive product stations, curated performances, community engagement moments, and tailored content capture plans designed to fuel post-event social reach.

The result: packed rooms, high-value content, deeper relationships, and a repeatable experiential blueprint that strengthened brand affinity market by market. Brew Music became one of KORG’s most culturally resonant programs, proof of my ability to build experiences that bring people together, generate momentum, and turn community energy into long-tail brand impact.